Yashraj is a creative writer with background in Fashion Design . At heart Yashraj is an explorer and adventurer with a passion for food & travel. Yashraj started www.thewhoandwhat.com in Summer of 2013 as a personal and creative outlet. What started as an effort to find his own and go against the grain of more traditional norms, quickly turned into a fervent passion. Along with his passion, the blog began to evolve developing a wide network in the fashion scene.
The blog is a platform to connect with the city through Fashion as started Initially . Being a diverse and vibrant city- Dubai always has something going on. The blog allows me to document and share this journey of style & taste with a wider community. The who and what focuses on Fashion , Food & Travel including trendy fashion, sought-after bars/ restaurants reviews, original food and drink recipes, interviews, tantalizing travel destinations as well as advice on products and how to travel smarter. The website has been positively welcomed by the community with several brand collaborations & guest blogging.