Blogging from the Heart of the Desert



As the sun set over the creek in Dubai Festival City, Robinsons opened its doors with an exclusive VIP launch event. The store of inspiration created an immersive shopping experience and enchanted guests by different discovery areas of fashion, beauty, art and culture.

Al-Futtaim, one of the most progressive regional business houses headquartered in Dubai, brought the leading fashion department store Robinsons to the GCC and the Middle- East through a joint venture agreement with the Chalhoub Group.

“The culmination of a journey that has brought together three great brands; Robinsons, with its 150 year-long heritage in high-end retail; Chalhoub and its incredible track record in the Middle East’s luxury sector; and Al-Futtaim, with our reputation as a partner and provider of quality products and services that enrich people’s lives – each and every day.” – said Paul Delaoutre, Retail President at Al-Futtaim Retail Group.

The store is redefining fashion retail with its unique interior design featuring vertical gardens on all levels created by Patrick Blanc, the globally renowned visionary designer, as well as an array of natural elements from wood to marble. The stunning visual merchandising is giving a completely new look and feel to the store and inspirational experience to its customers. The launch thematic, “URBAN ROMANCE”, celebrates the greenery and freshness of fashion, a new urban green attitude with a nod to the Singaporean heritage of Robinsons.

Spreading on three levels, across 200,000 sqft and with 600 brands, this oasis of inspiration will be the largest department store in the region giving home to 90 exclusive fashion and beauty brand, as well as John Lewis home collections, available only at Robinsons, on top of the large variety of carefully selected international and local labels.

The evening’s celebrations commenced with Mr. Omar Al Futtaim, the vice chairman of Al-Futtaim, cutting the “green curtain” and unveiling the unique lifestyle concept store. Robinsons love for fashion, art and the local culture shined through during this special event. One of the highlights is the unique “Sultani” exhibition at the luxury rotunda on the first floor, in courtesy of Dr. Reem Tariq El Mutwalli, where visitors were marveled at the selection of 18 traditional gowns worn by prominent UAE female figures. The exhibition will be open to the public at Robinsons until the end of June 2017 for anyone who wants to be amazed by these remarkable masterpieces.

Besides this one of a kind showcasing, Robinsons supports local talent and creatives by launching “THE COLLECTOR” platform, focusing on solely to present the exclusive collections of five local Emirati designers, selected in partnership with the Dubai Design & Fashion Council.

Robinsons has elevated Dubai’s shopping scene by creating a unique and innovative discovery platform with exclusive brand and services, making it the ultimate fashion destination.

The unique “Sultani” exhibition by Dr. Reem Tariq El Mutwalli is based on her book “Traditions Renewed – Changes in women’s traditional dress in the United Arab Emirates during the reign of Sheikh Zayed bin Sultan Al Nahyan / 2004 – 1966” and exclusive at Robinsons until the end of June 2017 for anyone who wants to be amazed by these remarkable masterpieces. The book sets are also sold exclusively at Robinsons during this period at the Fashion Library Café.

About Robinsons:

Robinsons is the largest department store in Dubai on three levels and 200,000 sqft.

The ground floor gives home to the beauty department, menswear and accessories and tech gadgets.

The complete first floor of 59,000 sqft is dedicated to womenswear and accessories, and “THE COLLECTOR” platform, making it the largest women’s department in the region. The largest AVEDA salon within a department store with its 3,200 sqft will also be located on the first floor, opening in May 2017.

On the second floor John Lewis home and nursery collections, other home brands, the flower shop by Volét and kids’ wear brands are showcased.

“THE COLLECTOR” focuses solely to present the exclusive, only at Robinsons, collections of select local Emirati designers. This unique platform is being launched in partnership with Dubai Design & Fashion Council and is the first of its kind in the region supporting local

talent. There was a special meet & greet at the VIP opening with the first five designers of “THE COLLECTOR” and similar activations will be hosted regularly by Robinsons.

There are 90 exclusive fashion, beauty and home are available in store, only at Robinsons.

John Lewis is exclusive to Robinsons in the regions and it is the largest international store of the beloved British brand outside the UK, with prices being equivalent to the UK ones.

Robinsons created a unique online platform, the Private Boutique, where each week a different selection of limited edition and exclusive fashion, beauty and home products will be available for purchase in limited quantities, and delivered to the buyers with a special white glove delivery service.

Unique services offered by Robinsons are:

  • Dedicated first class Valet Parking at the VIP entrance on the first floor
  • Hands-free Shopping for our customers providing ease and comfort throughout

    their visit to the store

  • Tailoring and alterations services from made-to-measure to monograms, to

    tailored services.

  • Customisation with wide selection of ateliers, including the Sneaker Bar for shoe

    customization, embroidery, as well as the unique Crystal Lab by Swarovski, only

    at Robinsons

  • The Crystal Lab is the first ever customization atelier by Swarovski, giving an

    instant sparling touch to any Robinsons purchases

  • Home delivery, with dedicated white glove service till it reaches your doorstep or

    the gifted loved one

  • Kids’ Cinema on the second floor to keep the little ones busy while the parents

    are shopping

  • Charging stations across the store to power up customers’ devices while they


  • The Robinsons Club (Loyalty program), with privileges, unique offers, personalised

    services and much more to make shopping more rewarding

  • Unique gift and flower wrapping to give a personalized touch to those special


    Unlike any other department stores in the region, there is café or restaurant on each floor. Wild & The Moon is operating the Fashion Library Café on the 1st floor. The Japanese fusion Origami is located on the 2nd floor and the French gourmet hamburger specialist, Big Fernand, on the ground floor, both overlooking the Creek.

    The Fashion Library Café of the first floor is a unique concept, where customers get the opportunity to relax and get inspired from their favorite magazines and a great selection of fashion, art and design albums.

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